History Of The Concept
The Cities of Love project began with the feature film Paris, je t’aime (Paris, I Love You). It opened as part of the ‘Un Certain Regard’ segment of the 2006 Cannes Film Festival and was shown in 65 countries upon its commercial release. The film was the first step in a global initiative to produce a collection of films that illustrate the universality of love within the framework of major international cities that have unique cultural identities.
The creation of New York, I Love You in 2010 was followed by Rio, Eu Te Amo (Rio, I Love You) in 2014. The innovative part of this third film was the creation of an eponymous Internet platform prior to the production of the film that attracted 1.5 million visitors. Today the website is still active and acts as a hub for cultural, social, and environmental initiatives in the city. And, voilà, the Cities of Love movement was born!
Beyond a simple movie project, CITIES OF LOVE is a citizen’s initiative to celebrate love in the city and love for the city by organizing events and projects that will improve life for everybody. This is a project to funnel people’s positive energy into creating a better urban environment for today and tomorrow.
Beyond Marseille, agreements are in place for film projects in cities such as Shanghai, Berlin, Delhi, Rotterdam, and London.
The major innovation of the Cities of Love project in Marseille is the plan to select emerging local directors and match them with internationally renowned directors for the production of Marseille, je t’aime. This will create a mentoring system and open the door for a new generation of film talent from Marseille and Provence.